About — Madhattan Co

Our Story

Born from a love of film. Built for founders.

Madhattan Co. is a New York–based video production studio that helps founders and brands tell stories people actually remember. We handle everything — scripting, filming, directing, editing — so you can focus on building.

Founded by Aman Adlakha — a writer, director, and filmmaker with a B.A. in Film & TV Production from USC's School of Cinematic Arts. Six years in New York across social, advertising, and brand production: The Dodo (35+ assets, 300M+ views), Amazon Prime Video's Culture Rated at Team Epiphany, and two years as lead video producer at MarqVision. Co-founder Harit Muttreja is currently a Producer at Droga5, named Agency of the Year by both Ad Age and D&AD.

Whether it's a 60-second launch video or an ongoing content engine, we make it cinematic, human, and impossible to scroll past. We work with founders building categories, brands chasing something cultural, and agencies that need a trusted producer on the ground.

The People Behind It

Two filmmakers. One standard.

Aman Adlakha

Founder & Director

USC-trained filmmaker with six years in New York across some of the most demanding content environments in the city. Short-form content at The Dodo (300M+ views), brand production at Team Epiphany for Amazon Prime Video's Culture Rated, and two years as lead video producer at a B2B startup — scripting, shooting, and editing end-to-end. His short films have screened internationally. At Madhattan Co., he runs the camera, the crew, and the creative vision.

Harit Muttreja

Co-Founder & Producer

Producer at Droga5 NY, named Agency of the Year by both Ad Age and D&AD. He's built award-winning campaigns for Levi's, The New York Times, and JPMorgan Chase. A UCLA graduate whose short film screened at the 70th Festival de Cannes. He brings the eye of a storyteller and the instincts of someone who's operated at the highest level of the industry.

What Drives Us

Three things we never compromise

Craft

We argue about frame choices. We reshoot for a better cloud. We grade until the warmth is exactly wrong-but-right. The craft isn't the deliverable — it's the entire point of everything else.

Storytelling

Nobody shares a company overview video. They share the one that made them feel something at minute two. We find that moment — hiding in the brief all along — and build everything around it.

Impact

Pretty video that changes nothing is just an expensive screensaver. We care about what shifts after — who notices, who shares it, what the work actually does once it leaves our hands.

Ready to work together?

Let's make something worth talking about

Start a Project → View Our Work